Creation of a brand identity and logo for kriteria, a digital magazine in English and Spanish, devoted to changing perceptions of Latin America through curated reporting on design as a tool for social transformation.

• Proposal: A clean, elegant, minimalist logotype that can be overlaid on or placed beside any photograph.

• Forms and elements: Emphasize the letter "k" to give it a personalized touch because of the founder's middle name, and emphasize the unusual spelling of that name. The circle represents the design universe that the brand is part of.