Strategy & copywriting for Domino’s #EverySliceCounts campaign.

A campaign meant to inspire voter turnout during December 2022’s runoff election, by showing Domino’s customers and new audiences just how easy voting can be, and how one vote can impact change.

Campaign aims:
• Streamline the voting process, helping people navigate the elections.
• Remind the public that their vote matters and their voice should be heard.
• Collaborate with established non-profits that inspire young people to vote.

Copywriting and Art Direction by Julia Ardila, Isaiah Clowe and Katia Lopez.

www.everyslicecounts.com

Our campaign landing page featuring the campaign video, a live Instagram feed for user-generated content using the #EverySliceCounts hashtag, resources for voters, and links to request an absentee ballot in their state.

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