A Meal at WcDonald’s.
Fan Truth: Win or lose, you always end it with WcDonald’s.
This one is for all the animé fans. Following Wieden + Kennedy’s campaign, which brought the animé WcDonald's universe to life, we partnered with Latino artist and animé fan Young Miko to create a music video within the WcDonald's world, designed by artist Acky Bright.
Enter the WcDonald’s universe.
The love for animé among Latinos spans generations, due to the long history animé has in Latin America (since the 1960s). Many big Latino artists that hit hard with young Latinos are animé fans, with animé themes and art incorporated into their music and videos.
ECD: Jorge Murillo & Christian Liu; Art Direction and Copywriting: Gloria Martinez, Mauricio Mutis, Valentina Woll & Julia Ardila
Read about it on Distractify.